Introduction
E-commerce companies rely heavily on email to convert customers and drive repeat purchases. While Omnisend is built specifically for online shops, MailCub provides a more versatile, business-grade solution that goes beyond retail use cases.
What Omnisend offers
Omnisend is tailored for e-commerce and provides:
- Pre-built automation for abandoned carts, order confirmations, and promotions.
- Easy Shopify, WooCommerce, and BigCommerce integrations.
- SMS and push notification add-ons.
- E-commerce focused templates.
Omnisend works well for online retailers but is limited in compliance depth and scalability for IT, SaaS, or enterprise teams.
What MailCub offers
MailCub provides enterprise-level infrastructure designed for growth across industries. Key advantages include:
- Reliable deliverability infrastructure for both marketing and transactional emails.
- Automation workflows beyond retail — SaaS onboarding, B2B nurturing, and re-engagement.
- Transparent, affordable pricing that doesn't scale steeply with volume.
MailCub ensures your email isn't just delivered, but drives consistent engagement across industries.
Feature Comparison
| Feature | Omnisend | MailCub |
|---|---|---|
| Primary Focus | E-commerce automation | Business-grade email solutions |
| Automation | Pre-set e-commerce campaigns | Custom workflows for IT, SaaS, e-commerce |
| Deliverability | Good, shared systems | Optimized infrastructure for reliability |
| Pricing | Grows with store revenue | Flat, transparent pricing |
Pricing
Omnisend pricing rises with store revenue and features, making it expensive for growing shops.
MailCub offers flat pricing from $4/month, ideal for businesses scaling beyond retail. Learn more: MailCub Pricing.
Which Should You Choose in 2025?
If you're running a Shopify or WooCommerce shop, Omnisend may be a quick fix. But if you need scalable infrastructure, affordable automation, and enterprise-level compliance, MailCub is the better long-term solution.
